AppFolio vs Entrata
AppFolio scores 8.5/10 vs 7.8/10. Best for: Mid-to-large property management companies with 50+ units wanting AI-powered tools.
AppFolio scores higher overall at 8.5/10 vs 7.8/10. AppFolio is a powerful enterprise-ready platform best for professional management companies with 50+ units. AI capabilities and deep feature set justify per-unit pricing at scale. The minimum unit requirement and no free trial mean it is not for small landlords.
AppFolio 
Entrata Rank
#1 of 26
Rank
#5 of 26
Features
17/17
Features
17/17
Starting at
Custom
Starting at
Custom
User reviews
4.6/5 (2850)
User reviews
4.6/5 (1150)
What they cost
| AppFolio | Entrata | |
|---|---|---|
| Starting at | Contact for pricing | Contact for pricing |
| Free trial | No | 0 days |
| Number of plans | 3 | 1 |
What the pricing really means
Both AppFolio and Entrata use custom pricing, which means you need to talk to sales. In our experience, custom pricing usually means the product is targeting larger operations and the monthly cost will be higher than products with published prices. Ask specifically about total year-one cost, including setup, onboarding, and training.
Where AppFolio wins
- AI-powered Realm-X assistant automates drafting and tenant communication
- Per-unit pricing competitive at scale at $1.40 for residential
- 450+ partner integrations through AppFolio Stack
- Robust marketing and syndicated listings
Where Entrata wins
- True single-platform solution replacing 5-6 separate tools for multifamily operations
- ELI AI assistant generates resident emails, translates maintenance requests, and creates marketing content
- Marketing tools syndicate listings with analytics tracking occupancy trends and leasing performance
- Strong user ratings with 4.6 stars across both G2 and Capterra from 1,100+ reviews
Where AppFolio falls short
- 50-unit minimum makes it inaccessible for small landlords
- No free trial, must commit through sales process
- Max plan pricing not disclosed
- Per-unit cost jumps from $1.40 to $3.00 on Plus
Where Entrata falls short
- Pricing is entirely custom and quote-based — no published rates or self-serve signup
- No free trial means full commitment before you can evaluate the platform
- Occasional bugs and slow performance reported, especially during peak usage
- Steep learning curve for smaller teams adopting the full feature suite
Who is each product built for?
AppFolio
Target: 50-50000+ units
AppFolio is a powerful enterprise-ready platform best for professional management companies with 50+ units. AI capabilities and deep feature set justify per-unit pricing at scale. The minimum unit requirement and no free trial mean it is not for small landlords.
Entrata
Target: 1000-100000 units
Entrata is one of the most comprehensive multifamily property management platforms on the market, with AI capabilities that are genuinely ahead of most competitors. It excels at consolidating leasing, accounting, marketing, and resident management into one system. However, it is built for large operators — the custom pricing, lack of trial, and learning curve make it impractical for anyone managing fewer than a few hundred units.
Feature comparison
| Feature | AppFolio | Entrata |
|---|---|---|
| Tenant Management | ||
| Tenant screening | ||
| Online rent collection | ||
| Lease management | ||
| Tenant portal | ||
| E-signatures | ||
| Property Operations | ||
| Maintenance requests | ||
| Owner portal | ||
| Property inspections | ||
| Vendor management | ||
| Vacancy advertising | ||
| Finance & Reporting | ||
| Accounting/bookkeeping | ||
| Bank account management | ||
| Insurance tracking | ||
| Reporting/analytics | ||
| Platform | ||
| Document storage | ||
| Mobile app | ||
| API access | ||
Common questions
Entrata is designed for 1000-100000 units, making it a better fit for small shops. AppFolio targets 50-50000+ units.
AppFolio uses custom pricing (contact sales). Entrata uses custom pricing (contact sales). Pricing was last verified in 2026-03-01.
No, AppFolio does not offer a free trial. You will need to contact sales or sign up for a paid plan.
Yes, you can switch between Property Management tools. The main effort is migrating your data and setting up new workflows. Plan for 1-2 weeks of overlap where you run both systems.
The bottom line
Pick AppFolio if...
Mid-to-large property management companies with 50+ units wanting AI-powered tools
Pick Entrata if...
Large multifamily operators who want a single platform covering leasing, accounting, marketing, and resident services